It will be mostly us Australians that get the the whole New Zealander thing but i find this advertisement to be a relief after all the years of watching scare campaigns and horrible crashes.

Also i find most of it instantly quotable... Puzzle Time!

Thoughts?

lol new zealand

I don't see how scare campaigns don't work. Do people actually think they are invincible?

I don't think its because people think that they are invincible Emily, I reckon its more to do with the psychology behind it.

Telling teenagers that they have got to look after their mates seems a lot more convincing to me than just trying to scare them. Teenagers are more likely to listen to it that way as well.

However I reckon scare tactics would work if it was more gory and at a R rated level of violence and realism haha.

Well, how about this?

That second one is good, but i would say they are both about the same in effectiveness.

Love the first one the most. But that second one is quite effective.