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Legend - Anti Drinking and Driving Ad Campaign from New Zealand 5 5 3

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KiSM


Double Century


It will be mostly us Australians that get the the whole New Zealander thing but i find this advertisement to be a relief after all the years of watching scare campaigns and horrible crashes.

Also i find most of it instantly quotable... Puzzle Time!

Thoughts?

http://onegeek.tumblr.com

martin


Apocalypse Survivor
lol new zealand

Emilia


25th Century
I don't see how scare campaigns don't work. Do people actually think they are invincible?


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martin


Apocalypse Survivor
I don't think its because people think that they are invincible Emily, I reckon its more to do with the psychology behind it.

Telling teenagers that they have got to look after their mates seems a lot more convincing to me than just trying to scare them. Teenagers are more likely to listen to it that way as well.

However I reckon scare tactics would work if it was more gory and at a R rated level of violence and realism haha.

Emilia


25th Century
Well, how about this?


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MiniMan


Spectrum Addict
That second one is good, but i would say they are both about the same in effectiveness.

Mijy


Spectrum Addict
Love the first one the most. But that second one is quite effective.


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